I started using this stuff by pure accident a couple of days ago. I had it for about 6 months but never used it. But oned day, it was open on the counter in my teen daughter's room and I dabbed a little on my hair to smooth a flyaway. Immediately, I was captivated by the texture and feel. So one night after co-washing, I decided to set my hair with it and was was very impressed with the results. So don't be fooled by the name, I am sure it is meant to prevent breakage, but it can also double as a style product/moisturizer. Here's a camera phone shot of my hair the next day...sorry it's grainy.
According to Cantu's web site, Cantu Shea Butter Grow Strong Strengthening Treatment helps…
•strengthens fragile, weak and brittle hair to stop breakage
•moisturize dry brittle hair with deep penetrating oil and emollients
•protect hair against heat and styling damage
•Daily Styling – massage into hair beginning at the roots and working towards the ends. For deeper penetration, leave covered under a plastic cap overnight.
•Daily Protection – apply before brushing, styling, drying, or setting to form a thermal protection barrier around your hair.
•Pre/Post Chemical Treatment – apply 3 days prior and 3 days after relaxing or coloring your hair.